Our Story

A Note from the Founder

I started Fiora Muse from a very personal wish: to create cashmere pieces that feel soft, lasting, and beautiful to wear, but also honest and trustworthy.

When I was looking for cashmere myself, I often felt something was missing. It was not always easy to find pieces that were transparent about quality, production, responsibility, and certifications unless they were at a very high luxury price point. I wanted to know more about what I was buying: where it came from, how it was made, and whether the quality was truly there.

That became one of the reasons Fiora Muse was born.

I wanted to create knitwear that feels beautiful to live in. Refined but easy, special but wearable, and made to stay in your wardrobe for years. The feeling I wanted to create was not one of excess, but of softness, confidence, and ease. Pieces that feel quietly right in everyday life, and that work across different moments: for travel, work, home, and special occasions.

Fiora Muse is designed in Finland and made in Inner Mongolia. That sense of clarity and restraint naturally shapes the brand. I care deeply about how a garment feels in daily life, but also about what stands behind it. Longevity matters to me. And so does the ability to trust the materials, the standards, and the process behind the piece you are wearing.